Based On Strategies Of Affiliate Marketing

Glossary of Affiliate Marketing Terms. Understanding Affiliate Programs.

Affiliate Marketing is probably the least complicated way to get into an Internet business or home business. There are tens of hundreds of affiliate programs advertised on the Internet and some of the concepts and terms can be confusing for a person just starting out.

Essentially, an affiliate sells other people’s products for a commission. Sales are chalked up through planned affiliate marketing strategies. Creditable merchants include marketing tools that an affiliate can access from his or her control panel or back office. These affiliate marketing tools include text links, banners, graphics, email campaigns and other variations, and affiliates basically need to just cut and paste.

This arrangement suits both the affiliate (salesperson) and the merchant (producer) very well indeed. For more details visit to The merchant has a large group of salespersons all over the network promoting his or her products and services (for which she pays a generous commission), and the affiliate doesn’t have to bother with overheads, carrying stock, inventory management, shipping, insurance and other administrative demands.

The affiliate program is one of the most popular and ubiquitous methods chosen by work-from-home and internet business enthusiasts.

However not all affiliate programs are created equal, and it is wise to understand their terms and conditions, payment methods, and to do due diligence on the merchant’s background, reliability, creditability and level of support before getting involved.

While some affiliate programs require an initial joining fee, most are free affiliate programs.

Here’s A Glossary of Affiliate Marketing/Affiliate Program Terms To Help You Zero In On What’s What.

*Affiliates (also termed as an Associates or Publishers) – Webmasters (website owners) who includes links on their web site that point to a merchant’s products or services. The affiliate gets commissions for all the transactions/sales that are closed through their affiliate link.

*Affiliate Program (also known as an Partner or Associate Program)
This is where merchants / companies agree to web site owners (affiliates, Partners or Associates) joining their program to promote their products or services.

*Affiliate Directory
This is a Site / Company that catalogues a large number of different types of affiliate programs for which you can sign up as an affiliate.

*Affiliate Network
A site where merchants can list their affiliate program/s. for more information logon to Affiliates can then join and promote the merchants’ products and services by using text links, banners, etc. The advantage of joining through a network is that all the affiliate programs you join can be tracked from one website. Payments are received from the network rather than from individual merchants. Affiliates will receive commissions in one payment, usually monthly, based on the total sales of all the programs that are promoted.

*Banner Programs / advertisements
Banners are graphical advertisements, around 480 pixels wide by 60 to 70 pixels tall. By including these banners on your website, you usually get paid per 1000 impressions, per sale, or per click-through.

*Direct Referrals
These are people that you directly introduce to an affiliate program.

*Indirect Referrals
These are referred to an affiliate program by your direct referrals.

A merchant is a company that sells products or services. As an affiliate, you partner with these merchants and help them sell their products online. You then earn commissions by pay per lead or pay per sale, depending on the terms.

*Net 60, Net 30, etc
This refers to payment terms. In net 60, you get your commission 60 days after the active month, and 30 days after for net 30.

*Pay Per Click (also known as PPC)
Merchants pay affiliates for each click on a text link or banner that takes the visitor to the merchant’s website.

*PopUps/Unders & Exits
These advertisements or websites normally popup the same time as the site, but can be timed to display later. They usually display in a new browser window or tab. A Pop-Under Ad will display behind the site so no one notices that it is there until they leave. Exit ads pop up only after a visitor leaves the site.

*Pay Per Lead / Action
Affiliates receive a commission for each referred visitor completes the merchant’s desired action.

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