It can often be a nightmare to come up with original and relevant content for your website but get it right and Google and the other Search Engines will love your site and reward you by placing your website higher up in the rankings.
Once your site start ranking higher up in the search engines it goes without saying that you will get highly qualified visitors to your website, which means more potential customers into your business.
So, what’s one of the best ways of adding relevant and search engine friendly content to your website?
Add a Glossary.
A glossary is a really great tool to have on your website. Not only will it help your website users by giving an explanation of any baffling or complex terms but it will also assist with your search engine optimization efforts.
If you link certain words in your glossary to relevant pages on your website that will boost the power of your glossary and the search engines will reward you for it.
Lets look at an example of how you might use a glossary to boost your SEO.
Imagine you run a Beauty Salon and you offer dozens of different services that you are promoting on your website, some of your services may include: Hairdressing, Tanning, Waxing, Semi Permanent Make Up, Laser Hair Removal etc.
So, what you would want to do on your Glossary page is list all your Services along with all the relevant terms associated with each service and explain in detail what each service and relevant term means, but the key to this is to link your keywords to relevant pagse on your site.
For Example
If one of your services is: Semi Permanent Make Up you would want to link the words ‘Semi Permanent Make Up’ to your Semi Permanent Make Up Page, and if you are using other similar terms in your explanations like: Permanent Cosmetics, Permanent Makeup etc. you should also link those words to your Semi Permanent Make Up Page.
By doing this Google will see this very content packed page linking to your Semi Permanent Make Up Page using the relevant Keywords, and it will go a long way in helping you boost your SEO
In addition to the extra content, and links your visitors will be very impressed, most people are searching the internet for information and the longer people spend on your website the better.